30 March 2012

March In Pictures

Finally, a window of time to blog. At 5am in the morning!

I'm on a pitch and that means crazy hours...for a couple of days.

Lots of good memories were made in March.

We were invited to little Vera's One Year Old party. This picture is worth a thousand words.

Two Veras surviving Trisomy 18 on 24th March 2012, with their proud parents.

Then Daen turned two. We had a simple celebration at home.

I love it that Vera was looking at the cake. (Serene, she can still wear the T-shirt you made for her!)

We brought him to the Singapore Flyer, the 'biggest observation wheel in the world' as they claim.

Daen took a step back, thinking he was going to fall off.

In the background is Marina Bay Sands, now a Singapore icon

Meanwhile, Vera continues her Early Intervention at Rainbow Centre, improving slowly but surely.

May the spell of good health for all continue into April!

20 March 2012

Four Day Week

I've gone from freelancing to a four-day-week full-time job.

In my line of work, where the pace is known to be frenetic, it's sounds almost too good to be true. 

Well, we'll see how it pans out. 

If it works, I'll get the best of both worlds. Steady income for the work which I love doing, and extra time for myself and/or the kids. After all, who hasn't dreamed of working 4 days a week (albeit for lesser pay)? To me, as a mom, it is just right. Enough to give me a sense that I still have somewhat of a career, and not to the point where I feel like I'm shortchanging my kids.

I guess it's a step in the direction of that elusive 'Balance' we all try so hard to achieve.

Of course, it's going to get tough when the kids are sick. But hopefully, given the more flexible working style of a small company, I'll find a way around it (like work from home at times). It's a real plus too, that the office is a 15-minute drive from home.

To be honest, I never thought this day would come. When I quit and became a stay-home mom to care for Vera, I really thought I'd left my career behind for good. And then when Daen came along, adland became even more of a faraway land. 

Three years on, with a good help who loves Vera, and a good childcare for Daen, I can firmly and finally step back into the workforce.

I've always thought I'd make a better mom if I'm working. I've learnt that not every woman is cut out for the extremely trying, no-let-up job of a stay-home mom. Sometimes I think it's a shame, that as modern women, taught since young to focus on our education and careers, we no longer see ourselves as existing simply to birth and mother our children, as how it was a few generations ago.

03 March 2012


I found this ad on Mr Brown's blog today. The famous Singapore blogger is a parent of an autistic child, and he was 'deeply offended' by this ad from a government agency.

As a parent of a disabled child and an advertising copywriter, so am I.

It is the oldest trick in the (ad) book: Write an attention-grabbing headline. And then pay it off with the intended message, in small font size.

But in this case, the people entrusted with coming up with the layout and the words, failed to grasp the nature of the subject matter and the 'labeling' effect it has on the people it is proclaiming to help. The other ads in the campaign use words like "Abandoned", "Future destroyed" and "Life Ruined".

Headlines are essentially a 'point of view' of the advertiser. And in this case, reflects poorly on the sensitivity and taste of the government agency in question (MCYS).

We who are given the license to wield the pen in public have the obligation to use that power with utmost care and caution.